How the iPad effects when we find vs when we read

image02 How the iPad effects when we find vs when we read

The Read It Later blog has a every interesting article on time shifted reading based on their app statistics. Most people discover and save articles through out the day, but saving their reading until evening.

the biggest time for reading: personal prime time. This is generally the most relaxing time of day. After a long day, work is done, dinner is resting in your belly and there is nothing left to do but put your feet up and relax. This time slot is the same one coveted by television. When the majority of people are consuming content it seems perfectly natural that people would use this time to do their reading as well.

It also notes that iPad owners generally read on their iPad – even if they discover things on their computer or mobile. Worth a read.

http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/

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