Cult of Mac is reporting that The Wall Street Journal and National Public Radio have removed Flash from their websites – presumably to make them more iPhone and iPad friendly. Of particular interest is the linked article on NPR as they are building a site specifically for the iPad. I like how they see it like a ‘TV’ like device and are gearing up for it.
“Wilson says that while iPhone apps are a “very intentional experience”–you load the thing up and seek out specific content–he thinks the iPad will be a “lean back device.” That’s traditionally the distinction multimedia types use to differentiate between a computer and a TV. Intriguing.”
Will this be the start of other media sites customising their sites for the iPad experience? I’m sure they are watching NPR and looking at the numbers of iPads sold before they make a leap, but it won’t surprise me if 2011 is the year for media sites catering for the iPad market. Seem’s like a fairly cheap way to customise the viewing experience for desirable users. It would be easy to sell advertising on a site for iPad users – they would be exactly the demographic some wealthy advertisers would be looking for.
Tags: websites