Great article over at Blogging Innovation on how Apple has learned to fill the ‘White Space’ in emerging markets.
“Look now at the recent iPad launch. Silicon Alley Insider headlined “Now That They’ve Seen Apple’s iPad, Most People Don’t Want One.” The headline keys on the fact that after the launch the number of people who said they were not interested to buy doubled (26% to 52%). Wrong fact to grab onto.
Instead, look at the fact that the number who said they would buy one tripled, from 3% to 9%. This is incredible, and should excite Apple’s management as well as employees, suppliers and shareholders.”
I couldn’t agree more. And I am very excited for what the iPad will do in the market.
Tags: ipad